Google Page Rank Update April/May 2008 by Steve Hill

Google have just updated the visual page rank toolbar. I have been very pleased with latest update, two of my main websites now have a page rank of six and the other has a page rank of five. Google seems to be updating the visual toolbar at much more regular intervals nowadays which is a welcome change in the eyes of many webmasters. A question that many people are currently is whether the page rank of a website has any real value or importance. I will be attempting to answer this question in this article. I am the type of person who likes to read the many SEO forums that are online, basically as a way of keeping up to date with the latest web marketing and SEO news. I have recently seen a number of threads and comments from people who state that the page rank of a website has no importance, I would have to disagree.
By far the most important thing is the ranking of the website for its main keywords; this goes without saying. Having a site however which has a high page rank score just adds slightly more trust for people who may be thinking of purchasing a product from your website. Some buyers think that if Google likes the site then it must be good. For me personally, I work very hard to promote my main websites and try to follow the Google guidelines. To see that my site is rewarded with a page rank of six just shows to me that I am doing the right things and that all of my hard work has been worth it. In my experience it is the webmasters who do not follow the rules, who possibly have some form of penalty from Google, who think that the page rank of a site does not really matter. I hope this latest page rank update was as good for you as it was for me.

How To Drive Low-Cost Targeted Traffic To Your Site With Long Tail Keywords by Serge Daudelin

There is a theory on the internet that talks about how products that are in lower demand can actually make you more money than products that are in high demand. This is because there are more products in low demands, and although they do not apply to everyone, you are able to get them for a discount and sell them to different people. This kind of marking is sometimes called long tail. One way to make this kind of marking work better is called long tail keywords. These are keywords that are low cost (If Using PPC advertising) and a great way to drive better targeted traffic to your web site.
First, we should talk about what a long tail keyword is. This is pretty much a multi phrase search query that allows search engines users to come across your web site faster. The single keywords that are most popular, most managed by pay per click marketers, are rarely those that provide the most business. This is why its so important to take advantage of long tail keywords. The great thing about long tail keywords is, of course, their low cost. But also long tail keywords give you a more targeted set of people than a general keyword topic. The result of this factor is simple: Better qualified prospect that leads to a better conversion ratio. For example, lets talk about video games. A normal search would be, video games. However, to get a more general set of people to visit your site you may need a longer tail as they say. This would mean saying things like, video games for the Wii, lost cost video games, the best video games on the market, or things like that.
There are a lot of great things about long tail keywords, but one of the best things is that it drives a lot more people to your web site. Not only that, but long tail keywords are a lot easier to rank high in the search engines results. Thus you can end up being ranked higher than other sites in a short time frame. Knowing just how to word the keyword phrase is really the art behind long tail keywords marketing. After you find out just how to word things then you are going to more than double your sales in no time. There are a lot of different ways to go about adding keywords to your web site, but some ways are always better than others. The long tail keywords just so happen to be one of those ways. You should use it to increase the number of visitors that are coming to your web site and get people who are more interested in your web site to visit you. Whether you are using pay per click advertising or organic search engine optimization you should take advantage of long tail keywords to increase your site traffic but most importantly, your sales!

Increase Targeted Web Traffic - Getting Loads Of Targeted Visitors With Long-Tail Keywords by Serge Daudelin

One of the things that will make a site super successful, is the ability to provide relevant information to your visitors. This isn't as easy at it sounds, but it is vital to the success of a website. If a visitor arrives at your site looking for particular information, and they don't get it, they will hit the back button. Let's take an example in the barbecue niche. You might have a page about "BBQ smokers". That's great, but what if someone is looking for plans to build a BBQ smoker, and they arrive at your page which basically describes what a smoker is, or how it works? Would they be targeted? Would they likely stay on your site, and follow your call to action (whether it is clicking an affiliate link, or clicking an Adsense ad)? Probably not. The information is not targeted enough for that visitor.
If you created a page that was targeted to that visitor, then there is a good chance they would at least read your page, and follow your call to action. The more targeted the information, the better your conversion rates. In this example, writing an article on plans for a BBQ smoker would be the way to go. However, the big problem is actually finding these specific phrases in the first place. This type of phrase is often called the long-tail. They tend to have less competition, and fewer searches, but they are vital to the success of a site, and allow you to cater for a wider audience, providing highly relevant information to each visitor. One way to find these long-tail keywords is to look through your log files. Look for the phrases that people use to find your pages, and then create content that is more targeted to their requests.

Get Google AdWords Pay-Per-Clicks for FREE - A Top Secret by Lynda Corda

A new breakthrough secret is all you now need in order to get your Google AdWords pay-per-clicks FREE! A gentleman from New York discovered what he calls an "oversight" on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads. And no, nothing about his "secret" is illegal - nor does it require that you know someone on the "inside" at Google, Yahoo, MSN, Overture and others. Instead, the New Yorker boasts proudly "...this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first ... but which I later expanded on after getting the hang of it." This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children's toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses - all the while applying his mastermind secret.
Over the course of nearly eight years the New Englander confesses "I've actually gotten over $87 million in advertising that using my secret I never had to pay for ... and the largest share of which was more recently in Google pay-per-clicks as well as other forms of pad advertising at search engines ... all of which I got for free ..." So powerful is his secret that he's able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines. He still has to set up an account with the search engines - but after applying his secret he is removed from having to pay for all the costs otherwise involved. Again, nothing about his secret is either illegal or robs from the search engines. One spokesperson from one of the most popular search engines said chuckling after being made privy to this amazing secret "Wow! Ha! This is really unique ... and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!" The northerner revealed that in this nearly eight years' period of time since applying his secret he's done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really "buckling down and pressing my secret to its fullest potential."
Now to everyone else's fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he's not promising any of us for how long. A bit of an eccentric, the gentleman says "We'll see just how long I can make it available before it saturates things." One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret "he's already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it's still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this."

Break The Top Ten Using High Quality PLR Articles by Shawn Swisher

One of the best ways to get loads of organic search traffic is through article marketing. Articles give your site content, and search engines love content. Having lots of unique, valuable content on your site makes it more valuable to your visitors and gets your site ranked higher by the search engines. To get good content for your site, there are several options. The easiest way is to get related content from an online article directory. This is a quick way to get content on your site, but it has its drawbacks. First, the author will typically include a link to their own website either somewhere in the article or at the end in their bio information. Second, that same article may show up on thousands of other websites as well. The search engines will see this as duplicate content and will reduce the value given to the article. Now, having duplicate content may very well be better than having no content, but there are other options to consider.
The best option is to create your own orginal content. This may be an easy thing for some people, but many people have a hard time getting the creative juices going. Others may just not have the time or patience to stare at a screen until something comes to mind. If you have a lot of experience in a particular subject that is related to your website, you could easily create a great deal of unique content on your own. However, if your website is about something you don't have a lot of experience in, writing a good article can be difficult and time consuming. Fortunately, there is a way of getting unique content without spending the time and effort of doing it yourself.
If you can't create the content yourself, private label articles are the best solution. Private label articles are often referred to as PLR articles. PLR stands for "Private Label Rights". PLR articles are written by someone else, but given to you with the right to modify as you see fit, and list yourself as the author. Be careful, though, when choosing a PLR article provider. You want a provider that uses keyword research to decide what subjects to write about. Articles with long-tail keywords are much more valuable and stand a much better chance at getting higher search engine rankings. For example, an article about "acne" will have an unbelievable amount of competition, but an article about "body acne medications" will have a much better chance of making it to the first few pages of the search engines.
Another important thing to look for in a PLR article provider is how many times the article can be downloaded. If the site allows unlimited downloads, stay away. That is no better than using an article from an article directory. Look for sites that limit the articles to no more than two or three hundred downloads. Although this may seem like a lot, with millions of web pages online, a couple hundred is not much at all. Besides, you should be modifying these PLR articles anyway. By simply adding an introductory and summary paragraph of your own, you will have a totally unique article that will be given value by the search engines and boost your site's rankings.
Many traffic generating methods give quick bursts of traffic but have to be repeated often in order to maintain the traffic stream. Generating traffic through article marketing takes time, but once your article is indexed, you can expect to see a steady stream of traffic that will continue to grow with time. Remember, slow and steady wins the race!

Website Marketing Company by Google Expert

This summary is not available. Please click here to view the post.

Search Engine Marketing by http://seofreelanceexpert.tripod.com

How can Search Engine Optimisation (SEO) help your company make more sales?

Many CEOs and Marketing Directors worldwide are beginning to experience the effectiveness of search engine optimisation. Here at SEO Marketing we optimize your website so that you increase business and sales. We believe that a company should focus on what matters most: its core business and making more money, whilst we focus on ensuring that sales come in via search engines like Google, Yahoo and Live (MSN) in a cost effective way.
SEO beats many of the traditional ways of advertising because of its high relevancy, cost efficiency and strategic focus. After all, don’t you want people looking to buy YOUR products and services to find you? Studies indicate that an average of 75% of people using a search engine is looking to buy products and services. With that said, any CEO, Marketing Director or Entrepreneur simply cannot ignore Search Engines and Search Engine Optimisation as one of the most advanced ways to reach clients and increase business in modern times.

http://seofreelanceexpert.tripod.com Sue - 0161 432 7268